It all started with an idea, but it didn’t come together like some grand master plan. More like bits and pieces that slowly fell into place, like how you’d pin up photos on a mood board until something clicks. We wanted to create garments that felt timeless, adaptable, and completely you. So, we took that classic rugby silhouette as our starting point and asked ourselves: how can we tweak, rework, and innovate something that’s already so iconic?
We knew there was something about the rugby shirt—rugged, durable, and, let’s face it, pretty damn cool in its simplicity. But we didn’t want to stop at tradition. We started thinking: What if we pulled details from different worlds? Maybe a pocket from military outerwear here, a texture borrowed from vintage sports gear there, and why not some tech functionality while we’re at it? That’s how we think at Haakee—a hybrid approach, where no one influence is sacred, and every stitch has a story.
This is the essence of collage work in design. We take what works, rip it apart, then piece it back together to make something new, something that doesn’t just sit in your wardrobe but becomes your go-to. It’s about longevity and style, but not in that over-the-top, high-fashion way. It’s quiet, subtle, and built to last.
Can One Garment Fit All?
We’ve always asked ourselves: is there a piece of clothing that works for every moment, every mood, every person? A garment that doesn’t just hang on a hanger but becomes a part of your daily rhythm. Something you wear without even thinking because it feels so right. We know, it sounds lofty, but that’s the challenge. Every Haakee piece is about versatility—clothes that blend into your life without demanding too much attention but still make you feel like you’ve got your own edge.
The rugby silhouette felt like the perfect place to start. It's classic, functional, and surprisingly adaptable, but we wanted to push it further. We asked ourselves, can we take something so deeply rooted in tradition and twist it into something fresh? The answer was in the details—adding a hidden pocket here, a more tailored fit there, some unexpected fabric choices. We’re constantly tweaking and refining, like sculptors chipping away until the shape reveals itself.
The Haakee Philosophy: Creating Your New Favorite
Here’s the thing—we’re not aiming to dictate a lifestyle with Haakee. You won’t find us telling you how to wear our clothes or what kind of person they’re meant for. That’s not us. Instead, we’re all about giving you pieces that slot into your own life story. Our job is to make sure these garments feel timeless enough to wear year after year but still fresh enough to feel relevant today.
And honestly, it’s trial and error. Just like those classic rugby shirts evolved out of necessity, we’re constantly experimenting. Sometimes it’s about finding the right fabric; other times, it’s about tweaking the fit or adding just the right feature. It’s a process, and it’s never quite finished—because that’s the fun of it. Every season, we ask ourselves: how can we make this better, how can we evolve this piece to fit even more seamlessly into your life?
So, What’s Next?
Honestly, we don’t have all the answers, and we’re good with that. It’s not about having a fixed plan or some grand vision. It’s about staying curious, always asking questions, and trying new things. That’s the Haakee journey—taking it one step at a time, always evolving, always listening.
We’ll keep crafting pieces that make you feel confident and comfortable—whether you’re dressing them up, dressing them down, or making them entirely your own. This story is just beginning, and we’re excited to see where it goes.
Stay curious, stay adaptable, and keep finding your own way in whatever you wear.
